Victor Hoff

Patient Solutions Norway Chief Executive Officer

Victor joined Blatchford as MD Norway in 2019 from GlaxoSmithKline. Victor is responsible for executing our vision and strategy for our clinical business in Norway and our distribution company Ortopro for the Nordic region.  

Since joining Blatchford, Victor has led the Norway business through a major transformation programme, establishing Blatchford Norway as the number one prosthetic and orthotic clinic in Norway. He consolidated several individual clinics under the Blatchford brand, to emerge in the top quartile for patient outcomes. Strategic change included digital and cultural transformations and elevating the quality of patient outcomes through a team of highly skilled and motivated staff, using the latest technology. 

With 25 years’ experience from the pharmaceutical industry; Victor has broad international experience from Norway, Scandinavia, Central Europe, Europe and Global roles. He held several commercial roles within sales and marketing, new business development, external affairs and strategic responsibility within GlaxoSmithKline. 

Victor is passionate about people development and building high performing teams. He has a Master’s in Science of Business, and an Executive Master of Management in communication and organisation psychology from the Norwegian Business School, as well as completing senior international leadership programmes.